Aromatic: powerful, bitter-herbaceous, green, camphoraceous, mildly balsamic, highly diffusive; becomes somewhat sweeter in the drydown. A top to middle note in natural / botanical perfumery; adds freshness, lift and warmth (in trace amounts) to colognes, aftershaves, etc.
Energetic: a classic smudge plant = burning the plant material to dispel air born pathogens & clear negative energy. The essential oil can be used in the same way.
Traditonal: plant material has been used as a tea for internal parasite or as an antiseptic wash.